2021 Brand Newsroom Best Practices
Our brand newsroom report is a top-level look at how organizations build and operate their brand newsrooms. It is an evaluation of current best practices within brand publishing and brand newsrooms. Our findings provide insight into the different processes and methodologies employed by today’s leading marketers and communicators in the pursuit of contemporary brand storytelling.
If you are an organization seeking ways to build or improve your brand storytelling capabilities, this document is useful place to start.
5 KEY TAKEAWAYS
Create with intent and make quality your priority.
Understanding the purpose for each piece of content you produce is key to achieving your goals for engagement.
Create with intent and make quality your priority.
Understanding the purpose for each piece of content you produce is key to achieving your goals for engagement.
The bigger your brand, the less your content needs to be branded.
Not selling works the best for branded content.
The bigger your brand, the less your content needs to be branded.
Not selling works the best for branded content.
The more refined your analytics, the better you’ll be at creating content that drives business.
Don’t compete with every other newsroom. Don’t compete at scale at all. Determine what resonates best with your audience targets, build loyalties, and focus on quality.
The more refined your analytics, the better you’ll be at creating content that drives business.
Don’t compete with every other newsroom. Don’t compete at scale at all. Determine what resonates best with your audience targets, build loyalties, and focus on quality.
The future of media is niche.
A super-loyal reader base — that you own — is the key to success for story hubs, which are the key to success for brand newsrooms.
The future of media is niche.
A super-loyal reader base — that you own — is the key to success for story hubs, which are the key to success for brand newsrooms.
If your success metrics are measured on someone else’s platform, you are in danger when that platform changes its business model.
Trusted word of mouth still rules discovery.
If your success metrics are measured on someone else’s platform, you are in danger when that platform changes its business model.
Trusted word of mouth still rules discovery.