SOCIAL IMPACT BRAND STRATEGY

Hiker serves as a strategic partner and agency of record for this leading venture philanthropy, developing and producing an ongoing program of innovative print, video, animation, and interactive content designed to inspire and scale the best social impact work in the United States.

Content Campaigns

Hiker has developed multiple specialized content campaigns in partnership with New Profit, including producing Untitled America, a 3600-mile journey along Route 6, from Long Beach to Cape Cod. Untitled America utilized 360 video, audio interviews, and photography to explore everyday Americans’ views of issues like equity, race, opportunity, and the American dream.

Gathering of Leaders

Hiker develops and brands New Profit’s annual Gathering of Leaders, developing a rich slate of digital, print, video, and interactive content to frame this invitation-only event that brings together America’s leading social impact entrepreneurs with philanthropists and social policy experts.

Brand Positioning

Hiker has worked through two positioning programs with New Profit. Our initial engagement commenced with Hiker facilitating a two-day key messaging process with 40 stakeholders, which became the basis of a rebranding and site redesign.

WEBSITE REDESIGN

America Forward

New Profit’s policy team approached Hiker to redesign their website and create collateral materials for their policy initiatives, including a 90-page policy book. Hiker designed the book, then turned its infographics into a launch video for the program, featuring interviews with leading social policy voices.

Core Creative Services

Hiker provides ongoing interactive, video, and design support for New Profit. Our design of New Profit’s Annual Report won a 2017 Davey Award.

The Results

New Profit has experienced exponential growth in audience engagement through their website and social channels since partnering with Hiker. Perhaps even more significantly, the company is drawing attention and multi-million dollar investments from some of the world’s largest funding partners, a result they directly connect in part to the brand strategy, design, and content work we’ve done together.

INCREASE ON LINKEDIN
+62%
INCREASE ON TWITTER
+20%
INCREASE ON FACEBOOK
+70%
INCREASE ON INSTAGRAM
+235%

“Hiker has helped New Profit make an incredible leap forward on both the sophistication and dynamism of our brand and the way we strategically engage with our audiences. What I appreciate most about them is their willingness to keep pushing us to be bolder about creative and content.”

– Sam Hiersteiner, Managing Partner,
Communications and Corporate Partnerships

Tools

Brand Workshops
Brand Workshops
Writing
Writing
Graphic Design
Graphic Design
Interactive Design
Interactive Design
Account Management
Account Management
Video Capture
Video Capture
Editorial
Editorial
Animation
Animation