PRODUCTION STRATEGY

Global Production Strategy

Hiker led worldwide video and photo production to help launch GoBe, Royal Caribbean’s newest travel brand, with over 5,000 tours. We continue to provide creative advisory services, manage GoBe’s content library, and support ongoing content initiatives.

Gobe_Logo

Establishing the GoBe Standards

Working closely with the Miami-based GoBe team a year before launch, Hiker developed global color schemes, graphics standards, and copy guidelines for video and photo assets. We created editorial and visual standards to unify the approach of our global crews and our NY, LA, and Miami-based edit and graphics teams. 

“Hiker’s integrated design, animation, and video production teams played a big part in helping us define a brand aesthetic and position. That’s invaluable. ”

– JARED ZECH,
DIRECTOR OF MARKETING, GOBE

“Hiker’s integrated design, animation, and video production teams played a big part in helping us define a brand aesthetic and position. That’s invaluable. ”

– JARED ZECH,
DIRECTOR OF MARKETING, GOBE

The Execution

Hiker employed regional specialist crew members (fixers, drone operators and underwater DPs) alongside a core, traveling US-based crew to capture video and photography in over 100 locations. Production took us from Alaska to Australia. Because of our early work on brand standards, we were able to utilize highly varied production models and crew sizes and produce work at a range of budget levels that holds together as a whole.

 

arrow
KANGAROO ISLAND TOUR VIDEO
arrow
ST. THOMAS TOUR VIDEO

Getting global brand photography right means conveying emotion, audience, brand, and experience. Our teams included dedicated still photographers working alongside their live action counterparts. Staff post-production services included image selection, color correction, resizing, and library management.

The Results

With 108 production days in 2 hemispheres and 3 continents around the globe, Hiker created over 115 videos and delivered over 12,000 photos to help launch the GoBe brand.  Our marketing partners at GoBe know that video drives purchases. To date, sales of tours with Hiker’s video content have outperformed tours without Hiker video content 2:1.

PRODUCTION DAYS:
108
FILMING LOCATIONS:
87
NUMBER OF VIDEOS:
115
NUMBER OF PHOTOS:
12K

Tools

Photography
Photography
Live Action Production
Live Action Production
Editorial
Editorial
Color
Color
Audio Mix
Audio Mix
Graphic  Design
Graphic Design
Animation
Animation